Victoria McGrane Artist Profile Image

About The Scenic Route

Victoria McGrane, the artist behind The Scenic Route, creates intricately hand illustrated surface pattern designs inspired by the unique flora and fauna of Australia, fairytales and the flowing sinuous lines of Art Nouveau. Victoria has her own line of sustainably made artisanal products and has also partnered with ethical brands including Earth Greetings, Gather and Moss and Nerida Hansen Fabrics.


Victoria’s signature aesthetic is both nostalgic and whimsical and features hand illustrated botanicals, animals, insects and birds in flowing repeat patterns. Her designs have featured on a number of products including sleepwear, baby and childrenswear, stationery, wallpaper, candles and bedding.


Victoria specialises in partnering with independent brands with a strong social conscience, sustainable production and earth-friendly credentials. Having gained a loyal and engaged clientele Victoria can offer collaborative marketing utilising social media and email marketing.

Unique, Nostalgic and Intricate

Victoria specialises in creating unique and highly detailed work that celebrates the beauty of nature. With  formal qualifications in textile design and over 20 years career experience within the fashion and textile industry she is able to translate creative designs into commercially successful products across a range of categories. 

Victoria’s work is timeless and nostalgic rather than trend driven and especially appeals to customers in the following niches:  gift, homewares, wallpaper, childrens and babies clothing and bedding, sleepwear and stationery. 


Victoria McGrane Artist Profile Image

Ready for photography as beautiful as your wedding?

Get in touch via the form below and we’ll be in touch with you. Please note that we are often booked out at least 6 months in advance.